Joseph M. Mercola (born 1954) is an alternative medicine proponent, osteopathic physician, and web entrepreneur, who markets a variety of controversial dietary supplements and medical devices through his website, mercola.com. Until 2013, Mercola operated the "Dr. Mercola Natural Health Center" (formerly the "Optimal Wellness Center") in Schaumburg, Illinois. He wrote the best-selling books The No-Grain Diet (with Alison Rose Levy) and The Great Bird Flu Hoax. Mercola criticizes many aspects of standard medical practice, such as vaccination and what he views as overuse of prescription drugs and overuse of surgery to treat diseases. He is a member of the Association of American Physicians and Surgeons as well as several alternative medicine organizations.
Mercola has been criticized by some business, regulatory, medical and scientific communities. A 2006 BusinessWeek editorial called his marketing practices as "relying on slick promotion, clever use of information, and scare tactics." In 2005, 2006, and 2011, the U.S. Food and Drug Administration warned Mercola and his company to stop making illegal claims regarding his products' ability to detect, prevent and treat disease. The medical watchdog site Quackwatch has criticized Mercola for making "unsubstantiated claims [that] clash with those of leading medical and public health organizations and many unsubstantiated recommendations for dietary supplements."
Mercola has been criticized by some business, regulatory, medical and scientific communities. A 2006 BusinessWeek editorial called his marketing practices as "relying on slick promotion, clever use of information, and scare tactics." In 2005, 2006, and 2011, the U.S. Food and Drug Administration warned Mercola and his company to stop making illegal claims regarding his products' ability to detect, prevent and treat disease. The medical watchdog site Quackwatch has criticized Mercola for making "unsubstantiated claims [that] clash with those of leading medical and public health organizations and many unsubstantiated recommendations for dietary supplements."